Hollifield, C. Ann and Coffey, Amy Jo <br/><br/>
Media analytics :   understanding media, audiences, and consumers in the 21st century 

 - New York, NY :   Routledge,   2023. 
 - xxi, 416p. :  ill. 
<br/><br/> <br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138581050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.  <br/>Data mining. <br/>Mass media--Research--Methodology.<br/>Mass media--Economic aspects.
<br/><br/><label>LC Class. No.: </label>P 96 .A83H65 2023