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Advertising: Principles and practice

Wells, W. Burnett, J. Moriarty, S.

Advertising: Principles and practice - 2nd ed. - Upper Saddle River: Pearson/Prentice Hall, 1992. - xxv, 692p.

Includes bibliographical references and index.

ISBN: 9780130162052

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 .W55 1992

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Advertising: Principles and practice