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Principles of international marketing

Czinkota, M.R. and Ronkainen, I.A.

Principles of international marketing - 9th ed. - United states: Cengage learning, 2010. - xxviii,693p. :

Includes index.

ISBN: 9781439041376

Subjects--Topical Terms:
Principles of export guidebooks
Marketing research
Export marketing

LC Class. No.: HF 1009.5 .C94 2010

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Principles of international marketing