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Marketing Research.

Burns, A. C., Veeck, A. and Bush, R. F.

Marketing Research. - 8th ed. - Harlow : Pearson, 2017. - 489p. : col ill.

Includes bibliographical references and index.

ISBN: 9781292153261

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415 .B779 2017

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Marketing Research.