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Marketing Principles

Kotler, P. ...[et al.].

Marketing Principles - 3rd ed. - London: Pearson, 2016. - xxxiv,942p.: ill.

Includes bibliographical references and index

ISBN: 9781292093239

Subjects--Topical Terms:
Marketing.
Marketing--management

LC Class. No.: HF 5415.13 .K6414 2016

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Marketing Principles