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MKTG13 : Principles of marketing.

Lamb, C. ,H. J. and M. C.

MKTG13 : Principles of marketing. - Australia : Cengage, 2021. - vii, 410p. : col ill.

Includes bibliographical references and index.

ISBN: 9780357127810

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .L2624 2021

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MKTG13 : Principles of marketing.