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Marketing management

Kotler, P. and Keller, K.L.

Marketing management - 15th ed. - Hoboken: Pearson Education, 2016. - 136p.: ill.

Includes bibliographical references and index

ISBN: 9781292092621

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 .K45 2016

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Marketing management