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Global marketing management

Keegan, Warren J. Brill, Elyse A. and Puri, Sandeep

Global marketing management - 8th ed. - Boston : Pearson, 2014. - 479p. : ill.

Includes indexes

ISBN: 9780273768685

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF 1416 .K44 2014

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Global marketing management