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Advertising & promotion

Hackley, C. Hackley, R.A.

Advertising & promotion - 4th ed. - Los Angeles: Sage publication Ltd, 2018. - xiv,370 pages: ill.

Includes bibliographical references and index.

ISBN: 9781473997998

Subjects--Topical Terms:
Sales promotion.
Advertising--Brand name products.
Advertising--Social aspects.

LC Class. No.: HF 5823 .H185 2018

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Advertising & promotion