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Marketing Research: Methodology Foundations

Churchill, G. Iacobucci, D.

Marketing Research: Methodology Foundations - 9th ed. - Canada: Thomson, 2005. - xxii, 697p. - .

Includes bibliographical references and index

ISBN: 9780324225099

Subjects--Topical Terms:
marketing
research

LC Class. No.: HF 5415.2 .C5 2005

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Marketing Research: Methodology Foundations