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Contemporary advertising and integrated marketing communications.

Arens, W. F. Weigold, M. F. and Arens, C.

Contemporary advertising and integrated marketing communications. - 14th ed. - New York: Mc Graw Hill, 2013. - xxxix,722p. : ill.

includes index.

ISBN: 9781259921261

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 .B62 2013

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Contemporary advertising and integrated marketing communications.