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Principles of Direct and Database Marketing : A Digital Orientation

Tapp, Alan

Principles of Direct and Database Marketing : A Digital Orientation - 4th ed. - London: Pearson Education, 2008. - xvi, 517p. : ill.

Includes Index.

ISBN: 9780273713029

Subjects--Topical Terms:
Direct Marketing
Database Marketing

LC Class. No.: HF 5415.126 .T35 2008

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Principles of Direct and Database Marketing : A Digital Orientation