Principles of services marketing
Palmer, Adrian.
Principles of services marketing - 7th ed. - New York : McGraw-Hill, 2014. - xvii, 495p. : ill.
Includes bibliographical references and Index.
9780077152345
Marketing--Management.
Service industries--Marketing.
HF 5415.122 .P3 2014
Principles of services marketing - 7th ed. - New York : McGraw-Hill, 2014. - xvii, 495p. : ill.
Includes bibliographical references and Index.
9780077152345
Marketing--Management.
Service industries--Marketing.
HF 5415.122 .P3 2014