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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm - 6th ed. - New York: McGraw Hill LLC, 2013. - xxxii, 711p. : ill.

Includes index.

ISBN: 9781259026812

Subjects--Topical Terms:
Service industries--Marketing.
Marketing.
Customer services.

LC Class. No.: HD 9980.5 .Z45 2013

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Services marketing : integrating customer focus across the firm