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Services marketing : text and cases

Baron, Steve

Services marketing : text and cases - 3rd ed. - New York: Palgrave Macmillan, 2009. - xviii, 358p. : ill.

Includes bibliographical references and index.

ISBN: 9780230327849

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing--Case studies.

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Services marketing : text and cases