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Managing Market Relationships: Methodological and Empirical insights.

Lindgreen,Adam

Managing Market Relationships: Methodological and Empirical insights. - Britain Gower, 2008 - x,223p.

includes bibliographical references and index.

ISBN: 9780566088834

Subjects--Personal Names:
1. Relationship marketing.

LC Class. No.: HF 5415.55 .L56

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Koitaleel Samoei University College Library Catalogue

Managing Market Relationships: Methodological and Empirical insights.