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Strategic Marketing: creating competitive advantage

John Ford, West, D.

Strategic Marketing: creating competitive advantage - 2nd ed. - Newyork: Oxford press, 2010. - iii, 585p. : ill.

Includes index

ISBN: 9780199642601

Subjects--Topical Terms:
marketing decision
marketing management

LC Class. No.: HF 5415.I35 .W47 2010

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Strategic Marketing: creating competitive advantage