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Bringing new technology to marketing

Allen, Kathleen R.

Bringing new technology to marketing - Prentice Hall : Upper Saddle River,New Jersey, 2003. - xv ,367p. : ill ; 25cm.

Includes bibliographical references and index

ISBN: 9780130933737

Subjects--Topical Terms:
High Technology -Marketing

LC Class. No.: HF 5415.13 .A55

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Bringing new technology to marketing