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Marketing Management: Knowledge and skills

Peter, J. P. Donnelly, J.

Marketing Management: Knowledge and skills - 9th ed. : Indian ed. - New Delhi: McGraw Hill, 2009. - xvii, 782p. : ill.

Includes bibliographical references and index

ISBN: 9781259097300

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF 5415.13 .P48 2009

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Marketing Management: Knowledge and skills