Media analytics : understanding media, audiences, and consumers in the 21st century
Hollifield, C. Ann and Coffey, Amy Jo
Media analytics : understanding media, audiences, and consumers in the 21st century - New York, NY : Routledge, 2023. - xxi, 416p. : ill.
Includes bibliographical references and index.
9781138581050
Mass media--Audiences.
Data mining.
Mass media--Research--Methodology.
Mass media--Economic aspects.
P 96 .A83H65 2023
Media analytics : understanding media, audiences, and consumers in the 21st century - New York, NY : Routledge, 2023. - xxi, 416p. : ill.
Includes bibliographical references and index.
9781138581050
Mass media--Audiences.
Data mining.
Mass media--Research--Methodology.
Mass media--Economic aspects.
P 96 .A83H65 2023